My Wellness Box - Worse than we thought
Following the recent launch of My Wellness Box, more details about it's conditions have been revealed.
In order to receive ANY commission, not only do participants have to spend over $150 per month on personal orders (orders of product for your own use, not minimum sales), but they must also pay My Wellness Box $99 USD per year for the use of their website and affiliate program.
These extra costs make it even harder for distributors to make money in an already notoriously exploitative compensation model. In the US, the Federal Trade Commission reports that 99.6% of MLM participants will lose money.
Doterra and those who spruik My Wellness Box will often dismiss these figures, claiming that they include many people who join the program for discounts on oils. However, even by Doterra's own reporting, over 93% of those who join to start a 'for-profit business' make less than $10 000 a year in commissions. Remember, this is not including any expenses. Actual profit is usually non-existent for anyone not high enough on the pyramid.
Is My Wellness Box even worse than joining Doterra directly?
Compensation-wise, My Wellness Box is actually worse for distributors than if they were to sign up with Doterra directly.In order to receive ANY commission, not only do participants have to spend over $150 per month on personal orders (orders of product for your own use, not minimum sales), but they must also pay My Wellness Box $99 USD per year for the use of their website and affiliate program.
These extra costs make it even harder for distributors to make money in an already notoriously exploitative compensation model. In the US, the Federal Trade Commission reports that 99.6% of MLM participants will lose money.
Doterra and those who spruik My Wellness Box will often dismiss these figures, claiming that they include many people who join the program for discounts on oils. However, even by Doterra's own reporting, over 93% of those who join to start a 'for-profit business' make less than $10 000 a year in commissions. Remember, this is not including any expenses. Actual profit is usually non-existent for anyone not high enough on the pyramid.
Could you still make money with My Wellness Box anyway?
It's highly unlikely. Even by MLM standards, Doterra raises a number of red flags. Including all 5 identified by Dr Jon Taylor (Advisor for Pyramid Scheme Alert) in his 2006 report for consumers, regulators and legislators.
The red flags raised by My Wellness Box AKA Doterra's model include:
- Constant Recruitment of New Members
- Promotion Through Recruitment
- Pay to Play
- Most of the Rewards go to your upline
- More than 5 levels in the payout plan
The last one speaks to the unsustainable nature of the model. The majority of the price of a product is distributed up through seven levels of upline, paying the seven people above you a share of your sales. If you're new to the program, it may sound like this could eventually benefit you as you move up the pyramid. Unfortunately, due to the financial incentives for members to constantly recruit, the market becomes quickly saturated. And the only way for those at the top to make money, is when those at the bottom spend it.
To put this market saturation in perspective, there are a reported 37 855 McDonald's restaurants in the world, while Doterra reports that they had over 3 million wellness advocates at the end of 2017.
Should I support my friends in My Wellness Box?
The MLM nature of Doterra and My Wellness Box is seen by many to be quite distasteful. The promoted lifestyles and dreams sold by those high in the pyramid are usually disingenuous advertising, aimed solely at recruiting new members. Proponents of the scheme often attempt to manipulate emotion, promising potential recruits freedom from lack of time with family and financial hardships.
Due to the fact that over 99.6% of those in MLMs fail to make any money at all, many people choose to not support the model and discourage their friends from participating.
Even if you are interested in the product itself, essential oils can be found for the same quality or better elsewhere. Essential Oil Companies who operate a traditional business model do not have to factor payment of 7 levels of upline, plus corporate costs, resulting in products of the same purity being available at a much lower price
Doterra members often claim that theirs is the only product that is Certified Pure Therapeutic Grade, however this title is meaningless, as it was invented by Doterra and applied to their own products.
Doterra members often claim that theirs is the only product that is Certified Pure Therapeutic Grade, however this title is meaningless, as it was invented by Doterra and applied to their own products.
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